Invocation Belgian-Style Golden Ale and Ode to Mercy Imperial Brown Ale Available for Purchase at Stores Throughout Atlanta
Decatur, Georgia (May 9, 2011) —Wild Heaven Beer, the Decatur, Ga. based brewing company that launched eight short months ago, announced today that both Invocation Belgian-style Golden Ale and Ode to Mercy Imperial Brown Ale will be made available in 12 ounce, 4-pack bottles. Wild Heaven Beer is the brainchild of Nick Purdy, founding publisher of award-winning Paste magazine, with recipes developed by brewmaster Eric Johnson of Athens, Ga.’s acclaimed Trappeze Pub. Found in more than 100 bars and restaurants in Atlanta, Athens, Savannah, Augusta, Birmingham (AL) and Huntsville (AL), Invocation and Ode to Mercy have not only been well-received, but well-reviewed, securing an A rating from BeerAdvocate and winning the gold medal at Atlanta’s Hotoberfest respectively.
Starting with an exclusive one-night launch at Decatur’s Ale Yeah! Craft Beer Market on Monday, May 9th at 5 p.m., Wild Heaven bottles will roll out in the Atlanta market on Tuesday, May 10th with other markets to follow. The beer will be available in Atlanta at Ale Yeah!; Hop City Craft Beer & Wine; all locations of Green’s Discount Beverage Stores; Tower Beer, Wine & Spirits, all intown Whole Foods locations; and northside Total Wine locations. Dozens of additional stores metrowide will be carrying the beer by Wednesday.
“We didn’t want to put our beer in bottles until people were asking for it,” says Wild Heaven founder Nick Purdy. “And that’s what we’ve done—there’s clearly demand for the products, and it’s time to meet that demand.”
Further investing into the brewing culture of the South, Wild Heaven utilized Bridge Creative out of Alpharetta, Ga. for the artwork and package design for both of the 4-packs and bottle label design. Original paintings created for each beer will hang in Wild Heaven Beer new Decatur, Ga. brewery, slated to open in 2012.
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Caren West PR